HISTORY

HISTORY

History

TOP/HISTORY

Since our founding in 2002, we have never stopped creating new value.
Here is the story of our journey, from our founding to the present day.

SINCE 2002

2002

Founding

  • Launched a matching website for business owners
  • Started the rental server business

2003

  • Started the website production business
  • Started the darts sales and rental business

2005

Launch of the Darts Cafe Business

  • Opened Darts Cafe Garden Nara-Ikoma in Ikoma-shi, Nara

2006

  • Launched our company-hosted darts league
  • Opened Darts Cafe Garden Kyoto in Kyoto-shi, Kyoto

2007

Incorporation and a New Structure

  • Incorporated as 10 Fields Factory Co., Ltd.
  • Started template-based website production and site management
  • Opened Darts Cafe Garden Shinsaibashi in Osaka-shi, Osaka

2008

  • Opened Darts Cafe Garden Nishinomiya in Nishinomiya-shi, Hyogo

2009

  • Started the nail salon business (opened Nail Sofa Ikoma)

2010

  • Started the media business

2011

  • Integrated the rental server and website production businesses into the Web Division
  • Media Division launched "Darts Ch Magazine," a dedicated darts media outlet

2012

Entry into the Environmental Business

  • Started the solar power business
  • Opened Darts Cafe Garden Nara-Sanjo and Nail Sofa Gakuemmae in Nara-shi

2013

  • Opened Darts Cafe Garden Nara-Tenri in Tenri-shi, Nara

2014

Nationwide and Overseas Expansion

  • Started the overseas business
  • Opened the Kanto and Nagoya branch offices
  • Opened Nail Sofa Kizu in Kizugawa-shi, Kyoto
  • Relocated the head office to Keihanna Plaza in Kyoto as the business expanded

2015

Diversifying Our Businesses

  • Opened the Hiroshima branch office
  • Started the creative business and the renovation business ("GAISO")
  • Started the goat rental business
  • Converted Darts Cafe Garden Nara-Ikoma and Kyoto into franchises
  • Dealer Division hosted the first DARTSLIVE OPEN in Kyoto

2016

  • Started the cafe and real estate businesses
  • Integrated the media, web, and creative businesses
  • Renamed the Dealer Division as the Store Management Consulting Division
  • Launched a wind power section within the smart energy business
  • Hosted the DARTSLIVE OPEN tournaments in Kobe and Nara

2017

Accelerating Overseas Expansion

  • Established the local subsidiary 10Fields Construction Corporation in the Philippines
  • Started the human resource development and hotel businesses
  • Opened the Osaka branch office in Osaka-shi, Osaka
  • Hosted the DARTSLIVE OPEN tournament in Wakayama

2018

  • Opened Nail Sofa Horai and the eyelash extension salon BELL in Nara-shi
  • Launched a furniture section and an external relations office within the Overseas Division
  • Started the engineering business
  • Began handling "+FINO" custom-made furniture

2019

New Challenges

  • Established the agricultural corporation Ten Fields Farm Co., Ltd.
  • Relocated the Osaka branch office
  • Started the self-order system and craft beer businesses
  • Established the Indonesia branch
  • Opened Darts Cafe Garden Nara-Horai in Nara-shi, Nara
  • Hosted the DARTSLIVE OPEN tournament in Osaka
  • Selected for Best Venture 100 (2019)

2020

  • Relocated the Kanto branch to Tokyo and renamed it the Tokyo branch
  • Opened +FINO HOME CAFE in Nara-shi, Nara
  • Opened the specialty restaurant "Beer & Lamb" in Osaka-shi, Osaka
  • Received a certificate of appreciation for SDGs initiatives
  • Established a PPA section within the Smart Energy Division
  • Converted Darts Cafe Garden Shinsaibashi into a franchise
  • Organized and launched the Sales Department and Engineering Division

2021

  • Opened Golf Cafe Birdie in Nara-shi, Nara
  • Relocated the Nagoya branch within the city as the business expanded
  • Hiroshi Ichikawa, President & CEO, published his book "Abandon Your Main Business Now"
  • Fully launched the YouTube channels "Toshi Navi" (investment) and "Career Design TV"

2022

Resort & EV Businesses

  • Started the business design, construction management, and after-sales support businesses
  • Reorganized the Sales Department (fund consulting, store management, and renovation)
  • Renamed the real estate business as the development business
  • Fully launched the craft beer brands "Osaka Beer" and "Kyoto Beer"
  • Began sales of the FLASH EV charger
  • Began sales of +FINO RESORT VILLA
  • Relocated the Hiroshima branch within the city as the business expanded

2023

  • Started the mycelium cultivation business (first shipment from Shima-shi, Mie)
  • Started the EV charging business (installed the first FLASH unit in Nara-shi, Nara)
  • Opened the condominium villa-style hotel +FINO RESORT VILLA in Ise-shi, Mie
  • Renamed the mycelium cultivation business as the Smart Farm business and diversified its operations
  • Hosted our own Business Investment EXPO in Osaka-shi, Osaka
  • Started the overseas development business, spanning product and app development
  • Started the design engineering business and opened the Yamatokoriyama Plant
  • Started the store management business ("Beer & Lamb," "+FINO HOME CAFE," and others)
  • Expanded the Overseas Division into the overseas investor business and the Philippines and Indonesia businesses

2024

Nationwide Rollout of EV Infrastructure

  • Released a FLASH ultra-fast EV charger model compatible with both NACS and CHAdeMO standards
  • Installed FLASH ultra-fast EV chargers at four locations in Uda-shi, Nara
  • Beer & Lamb's "Secret Beer-Marinated Jingisukan" won the Lambassador Award in the New Wave category at the Seasoned Jingisukan Grand Prix 2024
  • Launched an alumni rehiring program for former employees
  • Renamed the renovation business as the interior design business
  • Held the "Ise Futami Lantern" event, organized by the +FINO RESORT VILLA hotel
  • Released "EV Navi," an app for finding EV chargers
  • Began made-to-order production of the Dr.FLASH EV fast charger
  • Beer & Lamb hosted an Osaka Beer tasting event
  • Began sales of FLASH MARK.6, equipped with a large LCD display

2025

Charging Infrastructure Deployment Accelerates

  • Installed ultra-fast EV chargers at 16 GEO and 2nd STREET stores nationwide (coming online progressively from March)
  • The FLASH ultra-fast EV charger installed at Osaka City Hall began operation
  • Installed and began operating a FLASH ultra-fast EV charger at Rokkosan Pasture — a first for Hyogo Prefecture
  • Signed an agreement with Takayama-shi, Gifu, on the EV charging infrastructure business
  • Installations of the dual-standard (NACS/CHAdeMO) FLASH model surpassed 100 units
  • FLASH MARK.6 obtained CHAdeMO certification
  • Sites with NACS-compatible EV chargers capable of charging Tesla vehicles directly surpassed 100 locations nationwide
  • The first signage-equipped FLASH Mark.6 unit began operation at an AUTOBACS Group store
  • Introduced FLASH ultra-fast EV chargers at six Uoroku supermarket stores in Niigata Prefecture
  • Released "Yotara Eeyan," a craft beer jointly developed with the Nara Institute of Science and Technology (NAIST), exclusively within Osaka Prefecture

2026

Evolving into Community and Social Infrastructure

  • Installed FLASH EV fast chargers at three Nojima and affiliated stores
  • Signed an agreement with Amakusa-shi, Kumamoto, on the EV charging infrastructure business
  • Osaka Beer's "Shirankedo." won the Grand Prix, the highest honor, at the 96th Japan Food Selection
  • FLASH EV fast chargers began operation at two public facilities in Musashimurayama-shi, Tokyo
  • Installation sites of the NACS-compatible FLASH EV fast charger surpassed 150 locations
  • Opened FLASH EV fast chargers free of charge in areas affected by the Sanriku offshore earthquake and the Iwate forest fires (emergency relief)
  • Beer & Lamb began serving the "Miracle Sheep" — rare domestic lamb from Wassamu-cho, Hokkaido

NEXT

AND MORE

The Journey Continues.